En febrero, publicamos la acción que realizó Coca-Cola con el Happiness truck, y ahora, unos meses más tarde, nos encontramos con que han vuelto a realizar una acción, que da felicidad pero a través de la amistad y del trabajo en equipo. La nueva acción consiste en la Friendship Machine, una máquina que promueve la amistad puesto que hay un botón de 2x1. Lo curioso no es la promoción, sino que la máquina tiene una característica que la diferencia de las demás: es mucho más alta, y para acceder al botón se necesita la ayuda de al menos otra persona más. Cualquiera que se quiera beneficiar de esta promoción tiene que encontrar a otro que esté dispuest a compartir ese momento con él o ella para ayudarle a llegar al botón.
Personalmente me parece una muy buena iniciativa ya que nos recuerda que por mucho que vivamos en un mundo donde cada uno vive la mayor parte del tiempo pendiente de su ombligo, siguen habiendo miles de cosas que no podemos hacer solos, y donde necesitamos al menos a otra persona a nuestro lado. Es el trabajo en equipo y las cosas compartidas las que realmente dan la felicidad, sino, ¿por qué siempre que nos pasa algo bueno lo primero que queremos hacer es compartirlo con una persona que no sea nosotros mismos?
La verdad es que por alguna extraña razón blogger no me deja poner el vídeo, pero os dejo el link por si a caso estáis interesados en verlo, y en cuanto se pueda poner en condiciones lo pondremos.
http://www.youtube.com/watch?v=xBWFzKZEf1M&feature=youtu.be
Last February, we published the Happiness truck, which was an amazing advertising action carried out by Coca-Cola. Now, a few months later, they've realized that it was about time to do something else, thus creating the Friendship Machine. It is one special machine, as it has a 2x1 button. What I find particularly curious about this is not the promotion, but the fact that it is a special machine, as it is taller, thus making it hard to reach the button. It takes at least two people to reach it, which is what promotes the idea of friendship and team work, as otherwise, no one would be able to access the promotion!
I personally believe it to be a great initiative, as it reminds us that even if we live in a world where we only care about ourselves, there are still moments and times where we do need others in order to work out things. It is the team work and those things we share with others that truely make us happy, otherwise, how can you explain that every time something good happens to us, the first thing we do is run and find those we care about in order to share it with them?
La verdad es que por alguna extraña razón blogger no me deja poner el vídeo, pero os dejo el link por si a caso estáis interesados en verlo, y en cuanto se pueda poner en condiciones lo pondremos.
http://www.youtube.com/watch?v=xBWFzKZEf1M&feature=youtu.be
Last February, we published the Happiness truck, which was an amazing advertising action carried out by Coca-Cola. Now, a few months later, they've realized that it was about time to do something else, thus creating the Friendship Machine. It is one special machine, as it has a 2x1 button. What I find particularly curious about this is not the promotion, but the fact that it is a special machine, as it is taller, thus making it hard to reach the button. It takes at least two people to reach it, which is what promotes the idea of friendship and team work, as otherwise, no one would be able to access the promotion!
I personally believe it to be a great initiative, as it reminds us that even if we live in a world where we only care about ourselves, there are still moments and times where we do need others in order to work out things. It is the team work and those things we share with others that truely make us happy, otherwise, how can you explain that every time something good happens to us, the first thing we do is run and find those we care about in order to share it with them?
For some funny reason blogger is not allowing me to access the video, but here is the youtube link in case you are interested in checking it out, and we will publish the actual video as soon as we can.
